Determining Donor Ask in Letters and Email

 
You know you need to ask for a specific dollar amount in your appeals (because you wanted my video on that a few weeks ago), but how do you know how much to ask for?
 

You know you need to ask for a specific dollar amount in your appeals (because you watched my video on that a few weeks ago), but how do you know how much to ask for?


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Determining Donor Ask in Major Gifts

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A Story about the Value of Storytelling