How to Integrate Your Fundraising Costs into a Campaign
Are you getting ready to start a capital campaign? Download this checklist to make sure you don't miss a step!
You've heard the old saying that "it takes money to make money." The same applies to raising money. But how much should it cost for a successful capital campaign?
Last week we learned that five to ten percent of your campaign goal is what you should spend on additional fundraising expenses, so how do you get that money? Where do you get it from? It is totally legitimate to add that cost in to the cost of your campaign and raise those additional funds as overhead. So let's say you have a $100,000 campaign and you're adding $10,000 from fundraising expenses, simply change your campaign and raise a $110,000. Most donors understand the fact that it's going to take money to raise money and you can put that into your campaign goal.
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