Is fundraising on social media right for your organization?

 
 

How many times has a well-meaning board member, staff member or volunteer told you "We should be on Facebook. Organization X has raised millions on Facebook; we can too!"

Probably not millions, but more organizations have turned to social media to augment their traditional fundraising methods. Should you?

 This week we discuss things to consider when deciding if you should delve into social media for your fundraising program.