Making the Ask

Fundraising
Written By Linda Wastyn, PhD, CFRE, GPC
 
The number one reason people give for not contributing to an organization is not being asked. Too many asks are passive and allow the recipient to overlook or ignore them. The most effective asks have two components. Do you know what they are? Do you use them in every ask, every time?
 

The number one reason people give for not contributing to an organization is not being asked. Too many asks are passive and allow the recipient to overlook or ignore them. The most effective asks have two components. Do you know what they are? Do you use them in every ask, every time?

Linda Wastyn, PhD, CFRE, GPC
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