Do Donors Know Your "Why"?

Hi, and welcome to this week's Fundraising Friday tip. Are you confusing your donors with way too much information about what you do? You want to keep your message simple. You have about 10 seconds -- some say even 5 -- to get your donor's attention and draw them into the things that you do.

Keep your message simple.
We have so much to tell our donors and prospective donors about all the great things you do. But does your message sometimes get lost? Listen to today's tips about how to simplify your message and quickly get to the heart of why you do what you do.