Donors Don't Give If You Don't Ask

Hi and welcome to this week's Fundraising Friday video. Do you know the #1 reason that most people give for not giving to a nonprofit organization? They weren't asked. Now there are two ways in which people aren't asked. One is that you may simply not be asking people to support your mission.

What's the number one reason donors give for not making a gift to an organization?
The answer might surprise you. Watch and find out.